Website Closers sells Disc Store in sports e-commerce deal

Website Closers completed the sale of Disc Store, a major e-commerce retailer for Ultimate Frisbee and disc golf, to buyer Alex Greif. The transaction highlights investor appetite for niche consumer brands with loyal communities and scalable online operations.

Why it matters: - The deal shows continued demand for enthusiast-driven consumer brands with recurring customer loyalty and room to scale online. - Disc Store has built a global position in two growing niche sports markets, making the acquisition a meaningful signal for the sports e-commerce sector.

What happened: - Website Closers completed the sale of Disc Store, one of the world’s leading e-commerce retailers serving the Ultimate Frisbee and disc golf markets. - Alex Greif bought the company from seller Chris Whirrett. - Justin Harris led the sell side, and Mike Adams led the buy side. - The transaction was announced Sept. 20, 2026.

The details: - Disc Store was launched from a college dorm room in Omaha, Nebraska, and has grown into one of the industry’s largest dedicated retailers. - The company serves customers in more than 190 countries. - Disc Store has spent 18 years building its brand around customer service, fast fulfillment and competitive pricing. - The customer base includes recreational players, competitive athletes, schools, universities, leagues, clubs, retailers and tournament organizers. - Disc Store sells discs from major manufacturers plus baskets, bags, apparel, accessories, training equipment and custom merchandise. - The company also makes and distributes its own branded products. - Disc Store produces customized jerseys and apparel for teams, schools, leagues and tournaments across North America. - The business model combines third-party inventory with proprietary products, which has helped strengthen margins and diversify revenue streams.

Between the lines: - Disc sports participation has risen over the past decade as the sports became easier to access and attracted more tournament and recreational players. - Buyers appear to value companies that combine niche community loyalty with operational maturity and global reach. - Justin Harris said Disc Store fit the profile of a category leader with strong brand equity, diversified revenue and a loyal customer base. - Mike Adams said businesses with this level of market leadership do not come available often. - Alex Greif said he plans to build on Disc Store’s existing infrastructure while investing in future growth. - Chris Whirrett said the sale keeps the company in capable hands and preserves its focus on supporting the disc sports community.

What's next: - Alex Greif plans to use Disc Store’s current infrastructure as a base for expansion. - The company is expected to continue growing within the broader disc sports market under new ownership. - Website Closers said the deal reflects rising investor interest in scalable e-commerce brands with loyal communities.

The bottom line: - Disc Store changes hands at a moment when niche sports brands with direct-to-consumer reach are drawing strong buyer attention. - The sale gives the company new ownership and a platform to extend its global footprint.