Graffeo Coffee is giving away a Ferrari 308 with a built-in espresso machine

Graffeo Coffee has launched a sweepstakes to rehome a 1984 Ferrari 308 fitted with a La Pavoni lever espresso machine in the trunk, plus a lifetime supply of coffee. The giveaway runs through Sept. 4 and lets the winner choose a $30,800 cash alternative instead.

Why it matters: - Graffeo Coffee is turning a high-profile vintage Ferrari into a marketing moment tied to its San Francisco roots and coffee heritage. - The prize mixes auto culture, social media buzz and a luxury giveaway designed to drive attention to the brand. - The winner also gets a lifetime's supply of coffee, adding an ongoing product tie-in beyond the car itself.

What happened: - Graffeo Coffee announced a sweepstakes to give away its 1984 Ferrari 308, which has a classic La Pavoni lever espresso machine built into the trunk. - The sweepstakes closes Sept. 4. - Entries are available through the giveaway page. - The winner may instead choose a $30,800 cash alternative.

The details: - Graffeo bought the Ferrari in 2025 after co-owner Walter A. Haas learned of co-owner Luciano Repetto’s interest in Ferraris. - Graffeo worked with Church of the Air Cooled to outfit the Ferrari’s trunk with the espresso machine. - The car later drew attention from influencer Supercar Blondie and appeared at Monterey Car Week, NASCAR events, wine and food festivals, and across social media and news coverage. - Sweepstakes rules say no purchase is necessary. - Sweepstakes rules say a purchase will not increase the chance of winning. - The contest is open only to legal residents of the 48 U.S. states plus Washington, D.C., excluding Florida and New York. - Eligible entrants must be 18 or older, or 19 in Alabama and Nebraska. - A driver’s license is required to claim the prize. - The sweepstakes began at 12:00 a.m. PT on Aug. 24, 2026, and ends at 11:59 p.m. PT on Sept. 4, 2026. - Official rules are available here. - Graffeo Coffee Roasting Company, Inc. is listed as the sponsor. - The sponsor address is 735 Columbus Avenue, San Francisco, CA 94133.

Between the lines: - The giveaway extends a car project that already functioned as a publicity engine. - Graffeo’s decision to add a second Ferrari 308 suggests the first car has shifted from novelty asset to fan-facing promotional prize. - The campaign also reinforces Graffeo’s identity as a long-running San Francisco brand with Italian craftsmanship at the center of its story.

What's next: - Graffeo will pick a winner after the Sept. 4 deadline. - The selected entrant will either take possession of the Ferrari or accept the cash option. - Graffeo continues to sell coffee online and at its Columbus Avenue storefront.

The bottom line: - Graffeo is using a rare Ferrari, an espresso machine and a cash alternative to turn brand nostalgia into a high-visibility sweepstakes.